Link in Bio | Rachel Karten | Substack

How Craighill Got 45M Video Views In Five Months

The success of the design company tells us a lot about the future of social media.

Jun 5 •

Most Popular

Legacy Media Companies Need a New Social Playbook

Nov 12, 2024 • Rachel Karten

Brand Social Trend Report: Q1 2025

Apr 8 • Rachel Karten

Here Come the Brands

Feb 27 • Rachel Karten

The Link in Bio Running List of Post Ideas

Oct 1, 2024 • Rachel Karten

Recent posts

The software 40% of social marketers use

Part two of the Very Online Survey results.

Jun 3 •

How to grow a brand YouTube channel

The resources it takes to start an account, mistakes most brands make, content ideation tips, and more.

May 29 •

The platform 92% of social marketers consider a priority

Part one of the Very Online Survey results.

May 27 •

The Agency Helping Progressive Candidates Break Through Online

Melted Solids has worked with Zohran Mamdani, Bernie Sanders, and more.

May 22 •

Is Adweek's 'Social Media Week' Worth It?

I talked to attendees. Plus four post formats to try, the role of art direction in good social, and more!

May 20 •

The Social Media Creative Companion

26 helpful ways to approach the creative process of working in social media.

May 15 •

The Daily Average Screen Time Of People Who Work In Social Media

Plus three post formats to try this week, the role of familiarity in good brand social, "Reels Yellow", and more.

May 13 •

David Protein's TikTok Shop Playbook

I talk to co-founders Peter Rahal and Zach Ranen about selling over 50,000 products through TikTok Shop.

May 8 •

The Tools (And Snacks) That Got Social Editors Through The Met Gala

Plus a conversation with the KIND team on their viral logo unveiling, four post formats to try this week, and a happy hour invite.

May 6 •

The Emotional Blind Spots of Brand Social

A guest essay on why Mother’s and Father’s Day posts still miss the mark.

May 1

What Did We Learn From Kamala HQ?

I talk to Rob Flaherty, the Kamala Harris campaign’s deputy campaign manager, about why the account's viral posts weren't enough.

Apr 30 •

How I Deal With Post Flops

Plus five post formats to try this week, the video editing technique accounts like Alexis Bittar utilize, and more.

Apr 29 •

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